Blue Shield of California announced a new collaboration with tennis champion, entrepreneur, and equality advocate Venus Williams to help bring attention to the bias that exists today in health care. Williams, a seven-time grand slam champion, is one of several women featured in the nonprofit health plan’s latest advertising campaign, titled “Hear Me.” “I am deeply passionate about prioritizing health and well-being, so joining the Blue Shield of California team on this campaign was an easy decision,” said Williams. “I look forward to advocating on issues that I truly believe will not only uplift women but also shed light on matters that affect entire families and communities.”
Source: Prnews Wire