For the second year in a row, Blue Shield of Massachusetts (Blue Cross) has been named to the list of Best Companies for Dads. Businesses that excel in areas such as paid parental leave, perks and flexible work hours are recognized with this award. The way firms helped parents and caregivers during the COVID-19 crisis was a consideration for this year’s selection process. “Dads continue to be outspoken about wanting to be equal partners when it comes to parenting responsibilities and needing the flexibility from their employer in order to do so,” says Subha V. Barry, president of Seramount. “Our Best Companies for Dads are listening to their employees. They’ve made their leave policies more inclusive and have increased the support offered to families during a time when parents and caregivers are constantly juggling home and work life.”
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Soon health insurers can have passage to Microsoft Advertising
Microsoft recently announced that health insurers will be able to use its vertical-specific advertising, which is present exclusively available to a limited number of companies. The opportunity was previously only open to travel, automotive, and credit card companies, but it has now been expanded to health insurance companies, according to the announcement. Microsoft Advertising has added health insurance advertising to Bing Search as a new ad format. Microsoft claims that this new format has resulted in a 4X increase in return on ad spend (ROAS) and lower cost per acquisition for marketers (CPAs).
Oscar Health teams up with 3 Colorado health systems for seamless health service
Oscar has announced collaborations with UCHealth, University of Colorado Medicine, and Children’s Hospital Colorado to provide Colorado residents with seamlessly integrated health insurance and services ahead of Open Enrollment. Through Connect for Health Colorado, Oscar Individual and Family plans will be available. Leading UCHealth, University of Colorado Medicine, and Children’s Hospital Colorado providers will provide high-quality treatment to members. All of them are committed to improving clinical outcomes, increasing the patient experience, and lowering costs.
Source: Yahoo Finance